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CINCINNATI WEDDING MAGAZINE
An
American In Paris
(Excerpts only; the article can be read in its entirety at Cincinnati-wedding.com)
Rachel Leonard, fashion director of Brides
Magazine, who was the first national bridal editor to see
Debras hair jewelry back in 1991, explains: Debra pushes
the fairy tale one step further.
Debra, launched her business in 1998 and is one
of the most successful bridal entrepreneurs in the industry. Her
designs, which retail from $150 to $3000, are sold at over 300 of
the best bridal shops in the country, including Barneys, Bergdorf
Goodman, Neiman Marcus and Saks Fifth Avenue. In October, she was
named Bridal Accessory Designer Of The Year at the Couture
Bridal Show in New York City for a second year in a row. The honor
is prestigious, one that is voted on by 800 national and international
bridal industry professionals.
Amy Michelson, a bridal gown designer named New
Dress Designer Of The Year by the industry in 2001, often
pairs her bias-cut, silk gowns with Debras tiaras. Her
designs are unusual, says Michelson from her Los Angeles studio.
Shes brilliant, an original thinker and very prolific.
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Debras crystal, glass and metal designs
range from ornate to contemporary. The hair ornaments, which are
produced with the same workmanship as fine costume jewelry, first
hit the market, they were a fresh, upscale alternative to flimsy
rhinestone tiaras. Rachel Leonard who has followed bridal trends
for more than 15 years remembers the 80s, when headpieces
were made only at bridal manufacture to match specific gowns. Debra
helped to transform headpieces into accessories that reflect brides
individuality, she says. She took a very artistic, whimsical
approach to hair jewelry, and shes always thinking of new
ideas and new fantasies each season.
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Debra creates two annual collections of about
20 headpiece designs along with small handbags, necklaces, earrings
and barefoot sandals for the beach and cruise weddings, which she
introduces to buyers twice a year at retail markets in New York.
She designs on several levelsstyles that fill gaps in her
collection (she calls them her intellectual pieces), a group of
personal favorites and those elaborate pieces that often pique the
interest of discriminating magazine editors and gain her publicity.
Im happiest when I make something that works for everybody
she says.
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Picking a best seller comes naturally to Debra,
whose daughter, Ruth, 16, created the initial designs of one of
the companys most popular tiaras, the Aurora when
she was 8 years old. Paris, it turns out, is a family affair. Debras
husband, cabinetmaker Neil Reck, works with advertising campaigns,
handles finances and often accompanies her to New York. He
got sucked in, she says, smiling. He never planned to.
Debra and Neils eldest daughter, 23-year-old Hannah, is the
companys public relations executive and its signature
model that presents the collection at trunk shows through out the
country.
I never thought my career would be jewelry
making. I thought it would be in painting and sculpture, says
Debra, a 1979 graduate of the Art Academy of Cincinnati. But
I definitely feel that Ive redefined an industry that was
not well thought of and have defined it as something thats
elevated to art now. I am very proud of that. Absolutely everyone
in the industry that makes headpieces has to copy ours, which is
kind of a compliment, but difficult at the same time. I think thats
really been the key to success for me, she continues. Ive
always set my goals much higher than where I am, and then I work
to achieve them.
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While today, 70 hour work weeks are rare, Debras
responsibilities continue to grow. She still designs every piece
that Paris produces. She suffers and pours over projects,
and is constantly thinking of ways to create timeless designs. She
influenced by economy to 30s and 50s films, from the
fashion styles of Audrey Hepburn and Grace Kelly to the designs
of Academy Award winner Edith Head. Its not just a muse
that hits, she explains. I try not to look at anything
else thats being done. Im not interested in being swayed.
I have a real sense of my own direction
Even though she refers to her design process as
methodical, it is one that often awakens her at 2 in
the morning with ideas. So she drives from her home in North Avondale
to her corporate headquarters in Northside, the facility where pieces
are produced, and by the time the employees roll in at 9 in the
morning, she may have designed what might be the next big seller.
Cincinnati Wedding Magazine
Winter 2002
Text by Mary Beth Crocker
Photography by Jerome Vie
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